The US brand Commodity was created in 2013 as the first digitally-native fragrance brand.

Created through a Kickstarter campaign in 2013, the brand today is known for its modern design and its Scent Space concept, which gives consumers more control over the intensity of their fragrance.

Commodity offers each of its scents in three different intensities; Personal, Expressive and Bold.
As Personal suggests, this can only be smelt by you and someone very close by, Expressive can be smelt by those near to you, while Bold fills a room with your scent, with compliments aplenty.